Today, we're launching a new logo and website to refresh our look. We loved our old logo; we know many of you did too. We’re here to explain our decision to evolve it.
Changing our logo was not for the sake of change. Change is inevitable, and something to be embraced. But those aren't good reasons to change a logo. Our reason for changing the logo is that it wasn't doing the job we needed — a more straightforward, distinct logo does the job better.
As Reserve Trust embarks on the journey towards new products and services, we knew that meant our logo would also appear in new places. Our logo needed to evolve to create a visual identity that would carry those efforts forward in a cohesive manner.
It was important to us that other people recognized our brand, no matter where their interaction with us began. Our new logo is an evolution; one that scales easily across more places.
Over the next few months, you'll see other visuals supporting the new Reserve Trust brand identity, which we hope will make us more instantly recognizable. It's still us. We are Reserve Trust.
Our deepest gratitude,
The team at Reserve Trust
TL;DR: We changed the logo and launched a new website.